About

Oluwatobi

About Me

Hello, my name is Oluwatobi Adegun. I’m a founder, business strategist, and entrepreneur. I’ve built ventures across recycling, lending, and real estate, starting with just ₦500,000 ($500) after university. Today, my companies support small businesses, drive sustainable impact, and unlock growth opportunities across Africa and the UK.

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About Me

Hello, my name is Oluwatobi Adegun. I’m a founder, business strategist, and entrepreneur. I’ve built ventures across recycling, lending, and real estate, starting with just ₦500,000 ($500) after university. Today, my companies support small businesses, drive sustainable impact, and unlock growth opportunities across Africa and the UK.

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Oluwatobi

This is where I document my journey as an entrepreneur, sharing real stories from the businesses I’ve built, the lessons I’ve learned, and the strategies that continue to shape my path.

Whether you're looking to start your own business or grow an existing one, this blog is designed to offer practical insights you can apply to your personal and professional life.

I was born and raised in Nigeria. My entrepreneurial path began just after university, when I noticed people collecting plastic bottles behind my student hostel. That simple observation sparked the idea for Verde Impacto, my first venture, launched with just ₦500,000 ($500). Since then, I’ve built companies across recycling, fintech, lending, and real estate, each shaped by curiosity, persistence, and purpose.

Here, I share everything, the lessons, failures, milestones, and strategies—so you can learn from my journey and apply it to your own.

More About Me

My Story

Consulting & Expert Work

From a Campus Dumpsite to Cross-Sector Impact

 My entrepreneurial journey began in 2014,

Though I initially dreamed of exporting recyclables, I knew I needed ground-level experience. That led to an internship at Wecyclers, where I learned the operational, community, and incentive-driven mechanics of recycling in Africa. I set up my first recycling facility in Ota, Ogun State and later expanded into e-waste , including mobile phones, lithium batteries, and LCD screens.

This hands-on exposure gave me my foundation in sustainability, supply chain management, and community-driven systems , lessons I’ve carried into every venture since.

My entrepreneurial journey began in 2014,  fresh out of university. Behind my hostel at Covenant University  sat a dumpsite where locals collected PET bottles. Curious, I asked questions and learned they were reselling them. Wondering what happened next, I did my research , discovering the world of recycling. That curiosity became Verde Impacto, launched with ₦500,000 (~$500).

 I later took an internship with Wecyclers to deepen my grassroots understanding of recycling, which led to setting up a recycling plant in Ota, Ogun State. At wecyclers where I worked at the intersection of sustainability, operations and community liaison . At Wecyclers, I supported early incentive-driven recycling initiatives. I later joined Meditell, a healthtech startup where I led product development on a drug reminder platform that combined SMS and voice technology to improve medication adherence, particularly in underserved communities.

 Over time, Verde Impacto expanded into e-waste collection, including used mobile phones, lithium batteries, and LCD screens. Through this work, I’ve consulted independently for global organizations like National Environmental Standards and Regulations Enforcement Agency (NESREA),Closing the Loop, Global Environment Facility, Oeko-Institut, Hinckley Group Africa, and the PREVENT Waste Alliance.

I then transitioned to Rensource Energy, a leader in decentralized solar power. As a Business Process Analyst, I streamlined field operations and backend workflows to improve the delivery of solar microgrids in urban and peri-urban areas. This role deepened my understanding of infrastructure delivery at scale.

From there, I joined Sabi, Africa’s fastest-growing B2B commerce platform, where I worked as a Business Operations & Partnerships Analyst. I focused on merchant onboarding, ecosystem partnerships, and optimizing last-mile logistics, helping informal retailers access the tools and networks they need to grow.

After Sabi, I launched Credley Africa, an Earned Wage Access platform designed to give workers early access to wages. Though the platform remains active, scaling it revealed the real constraints of consumer fintech in fragmented credit markets, a lesson that reshaped how I approach product development and market timing.

Today, I lead Greystar Capital, a private lending firm that provides working capital to small and medium-sized businesses in Nigeria. We serve businesses locked out of traditional finance by offering fast, flexible funding tailored to their cash flow realities. Our goal is to keep these businesses liquid, growing, and resilient in volatile environments.

I’m also building Veloxis, a real estate development company focused on transforming distressed properties into high-value assets. The long-term vision is to make fractional real estate investment accessible to everyday investors, unlocking wealth-building opportunities that have long been out of reach for most.

In addition to my commercial ventures, I founded Feed a Family Initiative, a nonprofit that provides food, medical support, and essential supplies to families in need. It’s a mission rooted in empathy and a reminder that even as we build scalable systems, real impact is measured one life at a time.

I hold an MBA from Nigeria and an MSc from the UK. My work focuses on building commercially viable ventures that solve real structural challenges—whether it’s closing funding gaps for SMEs, unlocking real estate access, or delivering scalable solutions in emerging markets.

 

Feed A Family Foundation

Why I Started a Food Bank in Nigeria and Our Impact

The Driving Force Behind the Initiative

Nigeria is currently facing historic inflation rates, with food prices soaring to unprecedented levels. This economic pressure has pushed countless families into food poverty, making it difficult for them to afford even basic meals. Witnessing this growing crisis in my community, I was compelled to act.

I began setting aside a portion of my personal income to fund a food bank project. My vision was simple: to create a reliable source of support for families struggling to put food on the table, and to contribute to building stronger, healthier communities.

 

Our Achievements and Impact

Since launching the initiative, our impact has been significant and measurable:

  • 2,500+ Families Fed: We have provided nutritious food to over 2,500 families across three cities, ensuring that children and adults alike have access to essential meals.
  • Operational Food Bank Established: We have set up one fully operational food bank, serving as a central hub for food distribution and community support.
  • Bi-Weekly Distributions: Every two weeks, we organize food distribution events in multiple locations across Lagos, reaching those most in need.
  • Exceptional Team Effort: None of this would be possible without the dedication and professionalism of the Feed a Family team. Their commitment to respectful and efficient service delivery has been instrumental in our success.
  • Haircuts$ 23
  • Haircut Children Under 14$ 05
  • Razor Cut$ 11
  • Shave$ 13
  • Neck Shave$ 15
  • Shaving Whole Head$ 18

Looking to the Future

Our goal is to expand our reach even further. We are working towards weekly food distributions at various points across Lagos, aiming to support even more families and help them achieve food security.

Join Us on Our Journey

You can follow our progress and see the difference we’re making by connecting with us on social media: @feedafamily